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Meg Waite Clayton

Author of the international bestsellers The Postmistress of Paris, The Last Train to London, and 7 other novels

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May 5, 2011 By Meg Waite Clayton

8-Step Recipe for Author Readings

Help Wanted, one Novelist…

The more detailed want ad: Help Wanted, one Novelist who wants to spend her days talking only to her imaginary friends, in voices no one else can hear.

The fine print: Wanted, one Novelist who wants to spend her days by herself, talking only to her imaginary friends in voices no one can hear but is perfectly comfortable with a microphone and a podium, on radio, and even on tv.

Seriously. Microphones? Radio? Televison?

Who knew the skills to be a successful novelist included a knowledge of how to do make-up and hair for television?

This is called the book tour.

And the truth is I’ve actually come to enjoy it. I’m going to post more later this week about the details of where I’ve been and the delightful time I’m having, but in the mean time … here’s my secret 8-step Recipe for Author Readings:

1. Start with One Great Bookstore. One with loyal customers who like readings. (Note: this one may be out of your hands, but you can often make suggestions to your publicist. My kick-off was at Kepler’s, but I also love Books Inc. and will be doing a kick-off for the paperback of The Language of Light there in a couple weeks.)

2. Stir in Friends, Virtual or Otherwise, often Lured with Refreshments. I’ve found alcohol works well. Cookies too. Cookies and alcohol are the best.

3. Add a Dash of Terrific Introduction. Again, this one may be out of your hands. My first reading ever was in Washington D.C., where I knew no one – although the bookseller I didn’t know gave me such an amazing introduction that I think I may have kissed her. But I love to have fellow writers introduce me, among other reasons because it gives me a chance to rave about their work, too.

4. And a Healthy Heap of Audience Participation (Before You Start to Read). I’ve always used questions with show-of-hands answers, but enthusiastically concede the mantle on this one to Leslie. (Watch the clip! But read to the end first, so you know what you’re watching for).

https://www.megwaiteclayton.com/wp-content/uploads/2011/05/LeslieBerlin4MBintro.m4v

5. As Huge a Cup of Humor as You Can Find! Again, I aspire to be Leslie on this one, and…

6. The Smallest Dash of Actual Reading. The truth is, most people past the age of five prefer to read themselves rather than be read to. And writers don’t often make great readers; that’s why others are paid to read our audio books. I give people a paragraph or a page, rarely more unless some host requires it.

7. Garnish with one bit of  truth universally acknowledged: that a single author in possession of the good fortune of a reading audience must be in want of a first question. I don’t know why this is. Most people come to readings to hear the author answer questions the answers to which aren’t in the book, and yet everyone is reluctant to ask the first question. Then the floodgates of questions open up. So consider asking a friend to have a question handy, just in case. A stupid question is best, to be honest, as it allows others to let go of the idea that a question must be brilliant to be asked.

8. Serve with a Smile! (Really, it doesn’t always feel like it at first, but this is a moment to be enjoyed!)
Good luck! – Meg

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Filed Under: Book Marketing Tips

Meg Waite Clayton


Meg Waite Clayton is the New York Times and internationally bestselling author of nine novels, including the forthcoming TYPEWRITER BEACH (Harper, July 1, 2025), the Good Morning America Buzz pick and New York Times Book Review Editors' Choice THE POSTMISTRESS OF PARIS, the National Jewish Book Award finalist THE LAST TRAIN TO LONDON, the Langum-Prize honored THE RACE FOR PARIS, and THE WEDNESDAY SISTERS, one of Entertainment Weekly’s 25 Essential Best Friend Novels of all time. Her novels have been published in 23 languages. She has also written more than 100 pieces for major newspapers, magazines, and public radio, mentors in the OpEd Project, and is a member of the National Book Critics Circle and the California bar. megwaiteclayton.com

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